DATAS LEARNING CO.

INSTITUTIONAL BRANDING — COPYWRITING, IDENTITY SYSTEMS, MARKETING COLLATERAL

Through educational packages consisting of booklets, a user friendly app, and social media content, DATAS Learning Co. provides learning opportunities focused on mental health, and learning differences. Aiming to break down stigmas, with education and crucial information is the core of this brand. The learning differences of, Dyslexia, Autism, Tourettes, Anxiety, and Schizophrenia, are what make up the name used for the branding of DATAS. Through the use of modern contrasting type faces, as well as a vibrant color palette, the brand shows the fusion of creativity and learning with diverse topics. To keep the brand relevant and geared towards the younger and family based audiences, the branding and bold color palettes were also applied to the social media presence for brand cohesiveness, and impact.