Lexington Writing Firm

BRANDING & SQUARESPACE WEB DESIGN

Goal: To design the identity and brand voice of Lexington Writing Firm. Working closely with Grace Martin, the founder, we created a branding system that would be used throughout her team’s work as well as the website we designed for her team’s use on Squarespace. Every aspect of the project was approached with accessibility and user friendliness in mind. At the core of the brand we wanted to push the status quo of competitors in the industry by bridging the gap that Grace’s clients experience within the medical industry in regards to building trust, and inclusivity.

OUT IN THE WILD: https://www.lexingtonwriting.com/

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