SHIFTING AMERICA’S FUTURE
VOTING CAMPAIGN — COPYWRITING, IDENTITY SYSTEMS, PRINT, SOCIAL MEDIA,
To get the vote out for the 2020 U.S presidential campaign by the younger generations of Millennials and Gen-Z statistics, strategic information based on facts were used, to create a campaign consisting of posters, and social media that would be directed by a branded nonprofit foundation. This organization was named, “Shifting America’s Future,” to further educate and encourage voters of all ages, races, and political backgrounds to vote through a lens of human and political ethics. Through these strategies, the goal was to further empower individuals to feel confident and encouraged to vote without alienation.
As of the creation of this poster, the number of deaths in the U.S due to the coronavirus has reached 76,421
