THE COVEN

STATIONERY — PRINT READY BUSINESS CARD LAYOUT (2”x 2”)

As a member of this amazing Twin Cities co-working space, the support for local creatives and entrepreneurs is immense, and being asked to design their business cards was an exciting opportunity. The goal of the this project was to create a set of business cards that followed the branding system created by graphic designer Leeyah Rose Jackson, as well as making sure that all the components involved worked cohesively to showcase the evolving brand of The Coven and their latest expansion into St. Paul. Being that the dimensions of the cards were 2” x 2” it was necessary to make the best use of the tight dimensions as the names, titles, and contact information for all of The Coven workers were required. Using both sides of the business cards, I went ahead and used the gradient assets for backgrounds, and included two different front designs, making use of different icons to provide the workers of the team a fun variety. By making use of multiple branding assets provided like, different gradients, and brand icons, a cohesive set of business cards was achieved that also contained brand cohesiveness under the creative direction of designer Leeyah Rose Jackson.