THE DUTCHER AESTHETIC

RE-BRANDING & UX/UI Design

Danielle Dutcher, the owner of The Dutcher Aesthetic had previously hired me to design a logo for her entrepreneurial photographic and aesthetician work in 2019. She trusted me with the rebrand of her logo in 2023 as she reached one year of owning her own business space, and design a site that embodied that rebrand.

Goal: To keep the essence of elegance, simplifying color palette, hone in on the brand voice, and to design a unique icon encompassing her journey as an entrepreneur symbolizing power, strength, confidence, beauty, and rebirth.

Results: We designed a Squarespace website with a fully functional storefront, along with a clean and timeless brand identity. The website reached 12.25k visits the month of January, 2024 and a bounce back rate of 96% showing how her audience was reacting very well to the published site and rebrand.

SEE IT LIVE // CLIENT SITE, CLIENT IG

BEFORE AND AFTER LOGOTYPE DESIGNS
OLD AND NEW COLOR PALETTE

SITE WIRE-FRAMING & FINAL SITE IMAGES - LIVE SITE