PEDIALYTE CAMPAIGN

RE-BRANDING CAMPAIGN — COPYWRITING, IDENTITY SYSTEM, MARKETING COLLATERAL

Although a silent player in the game of re-hydrating beverages, Pedialyte has seen a surge of sales growth in the adult market as a hangover cure, from memes to competitors taking notice. I focused on making this re-branding for Pedialyte a colorful, humorous, and fun one to change things up and further cater to their audience, and possible consumers. To help avoid alienating their family and younger audiences, I also added tag-lines, and illustrations that were friendly to a wide ranging demographic. This project was an opportunity to use my marketing research skills, as well as focus on brand strategy further. The chance to add humor, to aid in reaching a wider demographic, for a health industry company was also something that I feel could help provide value to any related product out there.